The core strength of IHPL lies in its ability to outclass in developing products through focused teams in formulations, product designing and analytical development complemented by the specialized research facility.

The company believes in continuous growth through Research & Development and as a result, the company’s Formulation & Development commitment is between 5-6% of revenue.

Every year, Shrine typically brings about 30 new products to the Indian market, based on customized & non-customized development.